Fashion Week Calendar 2026–2027: Dates, Cities & Pop-Up Spaces for Brands
Why brands are betting on new physical retail formats
Checklist: how to launch a pop-up in 30 days
Canal Saint-Martin: a pop-up neighbourhood in Paris
Pop-up store vs. temporary shop vs. retail corner
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Latest post
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City Guides
POP-UPS LICENSES AND PERMITS
As promised, we will now go deeper into the topic of pop-ups licenses and permits requirements. We are going to answer some questions we…
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How-To Guides
How-To Guide: Legal Questions Regarding Your Pop-Up Store
Safety first. Whether business registration, insurance and taxes: Go—PopUp answers your questions regarding the legal foundations of pop-up sales. Law and order questions are…
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How-To Guides
How-To Guide: Renting A Store Area: Success Story Pop-Up Shop
Pop-up as strategy – Why the flexible short-term use makes pop-up stores a long lasting lucrative option for landlords. The traditional way of long-term…
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How-To Guides
How-To Guide: 12 Steps To Launch Your Pop-Up Store
From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are…
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How-To Guides
Flagship, Concept, Pop-Up Store: in a Nutshell
by Katja Feldmeier In times of increased competition, particularly in large European capitals, bold and innovative retail concepts have become part of a good…
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Success Stories
Pop-Up Stores Success Stories
Just a few days ago we celebrated our second-year anniversary. It’s been two great years helping brands to meet their objectives through a pop-up…
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Brands
Berlin’s Pop-Up Highstreet: Brunnenstraße
On Berlin’s hottest Pop-Up Highstreet Brunnenstraße in the heart of Mitte, you can find Design, Art, Fashion, Spa & Beauty, Food and so much more.…
