The High Point

Create an experiential running pop-up on Barceloneta Beach that could bring product testing, community runs and brand programming together.

A high-visibility beachfront activation required the right location, permits, logistics and coordinated local execution.

GoPopUp handled strategic location scouting, project management and local production.

Barceloneta was selected for its strong pedestrian flow, mix of locals and visitors, and beach-meets-city context.

Product trials, social runs, talks, meet & greets and sessions with athletes and ambassadors.

The public case study describes a fully executed experiential activation designed around movement, community and brand visibility.