{"id":26572,"date":"2026-07-27T13:05:42","date_gmt":"2026-07-27T13:05:42","guid":{"rendered":"https:\/\/gopopupdev.atomic4dev.net\/magazine\/zurich-fashion-week-2\/"},"modified":"2026-09-25T19:04:47","modified_gmt":"2026-09-25T19:04:47","slug":"zurich-fashion-week","status":"publish","type":"post","link":"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/zurich-fashion-week\/","title":{"rendered":"Zurich Fashion Week 2027 : espaces pop-up, showrooms et activations"},"content":{"rendered":"\n<style>.gpp-card{border-radius:16px;overflow:hidden}.gpp-card-dark{background:#272727;color:#fff}.gpp-card-soft{background:#f6f5f0;color:#272727}.gpp-pill{display:inline-block;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase}.gpp-pill-yellow{background:#eeff38;color:#272727}.gpp-pill-dark{background:#272727;color:#fff}.gpp-editorial-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:22px 0 34px}.gpp-editorial-card{background:#f6f5f0;border-radius:16px;padding:22px}.gpp-magazine-banner{background:#272727;color:#fff;border-radius:18px;padding:30px;margin:34px 0}.gpp-magazine-banner__title{font-size:28px;line-height:1.1;font-weight:700;margin:14px 0 10px}.gpp-magazine-banner__actions{display:flex;gap:12px;flex-wrap:wrap}.gpp-magazine-banner__button{display:inline-block;border-radius:999px;padding:12px 18px;font-weight:700;text-decoration:none}.gpp-magazine-banner__button--primary{background:#eeff38;color:#272727}.gpp-magazine-banner__button--secondary{border:1px solid #fff;color:#fff}.gpp-related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:20px 0 34px}.gpp-related-card{background:#f6f5f0;border-radius:16px;padding:18px}.gpp-related-card a{color:#272727;text-decoration:none;font-weight:700}@media(max-width:781px){.gpp-editorial-grid,.gpp-related-grid{grid-template-columns:1fr}.gpp-magazine-banner__actions{flex-direction:column}}<\/style>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zurich Fashion Week 2027<\/strong> est d\u00e9j\u00e0 en pr\u00e9paration : les candidatures designers sont ouvertes et l\u2019\u00e9v\u00e9nement propose des formats Runway, Pop-Up B2C, B2B Showroom, Workshops &#038; Panels. Les dates exactes 2027 ne sont pas encore publi\u00e9es, ce qui en fait le bon moment pour d\u00e9finir concept, format et quartiers avant la concentration de la demande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019opportunit\u00e9 est particuli\u00e8rement pertinente pour Go\u2014PopUp car le retail temporaire fait d\u00e9j\u00e0 partie de l\u2019\u00e9v\u00e9nement. La premi\u00e8re Zurich Fashion Week officielle, du 11 au 15 f\u00e9vrier 2026 au Kongresshaus Z\u00fcrich, comprenait un Pop-Up Market officiel du 12 au 15 f\u00e9vrier.<\/p>\n\n\n\n<p class=\"gpp-fw-pillar-link wp-block-paragraph\">Vous comparez plusieurs villes ou prochaines dates ? Consultez le <a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/calendrier-fashion-week\/\"><strong>Calendrier Fashion Week 2026\u20132027<\/strong><\/a> pour voir l\u2019ensemble des Fashion Weeks, des villes et des opportunit\u00e9s d\u2019activation du cluster.<\/p>\n\n\n\n<h2 id=\"zurich-fashion-week-2027-status\" class=\"wp-block-heading\">Zurich Fashion Week 2027 : ce qui est confirm\u00e9<\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-soft\" style=\"padding:26px 28px;margin:28px 0 36px\"><span class=\"gpp-pill gpp-pill-yellow\">En 20 secondes<\/span><div class=\"gpp-editorial-grid\" style=\"margin-bottom:0\"><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">01<\/span><p><strong>Statut 2027<\/strong><\/p><p>Candidatures ouvertes ; dates exactes pas encore publi\u00e9es.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">02<\/span><p><strong>Formats officiels<\/strong><\/p><p>Runway \u00b7 Pop-Up B2C \u00b7 B2B Showroom \u00b7 Workshops &#038; Panels.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">03<\/span><p><strong>R\u00e9f\u00e9rence 2026<\/strong><\/p><p>Premi\u00e8re \u00e9dition officielle : 11\u201315 f\u00e9vrier 2026 au Kongresshaus Z\u00fcrich.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">04<\/span><p><strong>\u00c9tape suivante<\/strong><\/p><p>D\u00e9finir concept, audience et quartiers maintenant ; confirmer les dates ensuite.<\/p><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/zurich-fashion-week-1024x576.jpg\" alt=\"Zurich Fashion Week 2027 : ce qui est confirm\u00e9\" class=\"wp-image-25973\" srcset=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/zurich-fashion-week-1024x576.jpg 1024w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/zurich-fashion-week-300x169.jpg 300w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/zurich-fashion-week-768x432.jpg 768w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/zurich-fashion-week-1536x864.jpg 1536w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/zurich-fashion-week.jpg 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Zurich Fashion Week confirme l\u2019ouverture des candidatures ZFW 2027. Le formulaire officiel inclut Runway, Pop-Up B2C, B2B Showroom et Workshops &#038; Panels. Un casting \u00e0 Zurich est pr\u00e9vu le 27 septembre 2026 \u00e0 Bridge, Europaallee. Les dates finales de l\u2019\u00e9dition 2027 ne sont pas encore publiques.<\/p>\n\n\n\n<h2 id=\"zurich-fashion-week-2026-pop-up-market\" class=\"wp-block-heading\">Zurich Fashion Week 2026 : premi\u00e8re \u00e9dition et Pop-Up Market officiel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re Zurich Fashion Week officielle s\u2019est tenue du 11 au 15 f\u00e9vrier 2026 au Kongresshaus Z\u00fcrich. Le programme comprenait un Pop-Up Market officiel du 12 au 15 f\u00e9vrier, ouvert de 14h \u00e0 22h. Le retail temporaire fait donc d\u00e9j\u00e0 partie int\u00e9grante du format ZFW.<\/p>\n\n\n\n<h2 id=\"zurich-fashion-week-search-naming\" class=\"wp-block-heading\">Zurich Fashion Week, Z\u00fcrich Fashion Week et Mode Suisse : quelle diff\u00e9rence ?<\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px\"><span class=\"gpp-pill gpp-pill-yellow\">Zurich Fashion Week<\/span><p>Zurich Fashion Week est le nom officiel. Dans la Suisse germanophone, les recherches utilisent aussi \u201cZ\u00fcrich Fashion Week\u201d et \u201cFashion Week Z\u00fcrich\u201d. Mode Suisse b\u00e9n\u00e9ficie d\u2019un volume plus \u00e9lev\u00e9 en Suisse, mais il s\u2019agit d\u2019une plateforme distincte avec son propre programme.<\/p><\/div>\n\n\n\n<h2 id=\"why-zurich-fashion-week-pop-ups\" class=\"wp-block-heading\">Pourquoi Zurich Fashion Week est particuli\u00e8rement int\u00e9ressante pour pop-ups et showrooms<\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-soft\" style=\"padding:28px\"><p>Zurich est plus petite que Paris ou Milan, mais moins satur\u00e9e. Une activation temporaire bien plac\u00e9e peut gagner en visibilit\u00e9 aupr\u00e8s d\u2019un public premium, du design local et de la communaut\u00e9 cr\u00e9ative. ZFW reconna\u00eet d\u00e9j\u00e0 officiellement les formats Pop-Up B2C et B2B Showroom.<\/p><ul><li>Pop-up B2C pour d\u00e9couverte et ventes.<\/li><li>Showroom B2B pour acheteurs, presse et rendez-vous.<\/li><li>Lancements et exp\u00e9riences de marque.<\/li><li>Workshops et panels pour contenu et expertise.<\/li><li>Formats hybrides retail + showroom + \u00e9v\u00e9nements.<\/li><\/ul><\/div>\n\n\n\n<h2 id=\"best-zurich-areas-fashion-week\" class=\"wp-block-heading\">Les meilleurs quartiers de Zurich pour un pop-up pendant Fashion Week<\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Retail premium<\/span><p><strong>Bahnhofstrasse<\/strong><\/p><p>Luxe, visiteurs internationaux et visibilit\u00e9 commerciale.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Boutique \/ d\u00e9couverte<\/span><p><strong>Altstadt<\/strong><\/p><p>Retail ind\u00e9pendant, culture et flux pi\u00e9ton.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Cr\u00e9atif \/ contemporain<\/span><p><strong>Z\u00fcrich-West &#038; Viadukt<\/strong><\/p><p>Design, food, culture et audience cr\u00e9ative.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Urbain \/ accessible<\/span><p><strong>Europaallee &#038; Hauptbahnhof<\/strong><\/p><p>Transport, professionnels et flux urbain.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Communaut\u00e9<\/span><p><strong>Kreis 3 \/ 4 \/ 5<\/strong><\/p><p>Design local, nightlife et retail ind\u00e9pendant.<\/p><\/div><\/div>\n\n\n\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-pill gpp-pill-yellow\">Zurich Fashion Week 2027<\/span><p class=\"gpp-magazine-banner__title\">Vous pr\u00e9parez un pop-up ou showroom pour Zurich Fashion Week 2027 ?<\/p><p>Les dates ne sont pas encore publi\u00e9es : c\u2019est le bon moment pour d\u00e9finir le format et pr\u00e9s\u00e9lectionner des lieux avant que la demande ne se concentre.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/Zurich\" rel=\"noopener\">Explorer les espaces \u00e0 Zurich<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/agence\/\">Planifier mon activation<\/a><\/div><\/div>\n\n\n\n<h2 id=\"where-to-rent-zurich-fashion-week-space\" class=\"wp-block-heading\">O\u00f9 louer un pop-up ou showroom pour Zurich Fashion Week<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bahnhofstrasse convient au premium, Altstadt \u00e0 la d\u00e9couverte boutique, Z\u00fcrich-West \/ Viadukt aux marques contemporaines et Europaallee \u00e0 l\u2019accessibilit\u00e9. Commencez par l\u2019audience et le format puis comparez les disponibilit\u00e9s. <a href=\"https:\/\/app.gopopup.com\/fr\/search\/Zurich\" rel=\"noopener\">Explorer les espaces \u00e0 Zurich<\/a>.<\/p>\n\n\n\n<h2 id=\"zurich-fashion-week-formats\" class=\"wp-block-heading\">Pop-up B2C, showroom B2B ou \u00e9v\u00e9nement : quel format choisir ?<\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">01<\/span><p><strong>Pop-up B2C<\/strong><\/p><p>D\u00e9couverte publique, produit et ventes.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">02<\/span><p><strong>Showroom B2B<\/strong><\/p><p>Acheteurs, presse, partenaires et rendez-vous.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">03<\/span><p><strong>\u00c9v\u00e9nement de marque<\/strong><\/p><p>Lancements, contenu, communaut\u00e9 et hospitality.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">04<\/span><p><strong>Format hybride<\/strong><\/p><p>Retail, rendez-vous, workshops et \u00e9v\u00e9nements.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"how-early-plan-zurich-fashion-week\" class=\"wp-block-heading\">Combien de temps \u00e0 l\u2019avance planifier une activation ZFW ?<\/h2>\n\n\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Maintenant<\/span><p><strong>Concept &#038; shortlist<\/strong><\/p><p>D\u00e9finir audience, format et quartiers avant l\u2019annonce des dates.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">6+ mois<\/span><p><strong>Premium \/ complexe<\/strong><\/p><p>Pour adresses premium et production complexe.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">3\u20136 mois<\/span><p><strong>Recommand\u00e9<\/strong><\/p><p>Bon \u00e9quilibre entre choix et ex\u00e9cution.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">< 3 mois<\/span><p><strong>Moins de choix<\/strong><\/p><p>Davantage de compromis.<\/p><\/div><\/div>\n\n\n\n<h2 id=\"zurich-fashion-week-activation-cost\" class=\"wp-block-heading\">Qu\u2019est-ce qui d\u00e9termine le co\u00fbt d\u2019une activation Zurich Fashion Week ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le budget d\u00e9pend du quartier, du type de lieu, de la fa\u00e7ade, de la surface, de la dur\u00e9e et de la production. Zurich est un march\u00e9 premium : la disponibilit\u00e9 r\u00e9elle et la valeur commerciale de l\u2019adresse sont les meilleurs rep\u00e8res.<\/p>\n\n\n\n<h2 id=\"zurich-fashion-week-common-mistake\" class=\"wp-block-heading\">Ce que les marques sous-estiment \u00e0 Zurich<\/h2>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px\"><span class=\"gpp-pill gpp-pill-yellow\">Erreur fr\u00e9quente<\/span><p style=\"font-size:25px\"><strong>Penser qu\u2019une Fashion Week plus petite rend le quartier moins important. \u00c0 Zurich, le choix entre Bahnhofstrasse et Z\u00fcrich-West change profond\u00e9ment l\u2019audience et le positionnement.<\/strong><\/p><\/div>\n\n\n\n<h2 id=\"why-local-execution-zurich\" class=\"wp-block-heading\">Pourquoi l\u2019ex\u00e9cution locale compte \u00e0 Zurich<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e8gles des lieux, livraisons, installations, staffing, autorisations et fournisseurs doivent \u00eatre coordonn\u00e9s avec pr\u00e9cision.<\/p>\n\n\n\n<h2 id=\"faq-zurich-fashion-week-2027\" class=\"wp-block-heading\">FAQ : Zurich Fashion Week 2027 pour les marques<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Quand aura lieu Zurich Fashion Week 2027 ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les candidatures ZFW 2027 sont ouvertes, mais les dates exactes ne sont pas encore publi\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Y a-t-il eu une Zurich Fashion Week en 2026 ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui. La premi\u00e8re \u00e9dition officielle s\u2019est tenue du 11 au 15 f\u00e9vrier 2026 au Kongresshaus Z\u00fcrich.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zurich Fashion Week inclut-elle des pop-ups et showrooms ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui. L\u2019\u00e9dition 2026 avait un Pop-Up Market officiel et la candidature 2027 inclut Pop-Up B2C et B2B Showroom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zurich Fashion Week et Mode Suisse sont-elles la m\u00eame chose ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non. Ce sont deux plateformes suisses distinctes, avec des organisateurs et programmes diff\u00e9rents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O\u00f9 activer une marque \u00e0 Zurich ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bahnhofstrasse pour le premium, Altstadt pour la d\u00e9couverte, Z\u00fcrich-West \/ Viadukt pour la cr\u00e9ativit\u00e9 et Europaallee pour l\u2019accessibilit\u00e9.<\/p>\n\n\n<p class=\"gpp-related-heading wp-block-paragraph\">D\u00e9couvrez d\u2019autres Fashion Weeks<\/p>\n\n\n<p class=\"wp-block-paragraph\">Comparez d\u2019autres villes europ\u00e9ennes de Fashion Week.<\/p>\n\n\n\n<div class=\"gpp-related-grid gpp-fashion-week-cities\"><article class=\"gpp-related-card\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/milan-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/pexels-rowaa-9319526-scaled-1-1024x684.jpg\" alt=\"Fashion Week Milan 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/milan-fashion-week\/\">Fashion Week Milan 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/berlin-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/berlin-fashion-week-1024x576.jpg\" alt=\"Berlin Fashion Week 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/berlin-fashion-week\/\">Berlin Fashion Week 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/copenhagen-fashion-week\/\"><img decoding=\"async\" src=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/copenaghe-featured-1024x576.jpg\" alt=\"Copenhagen Fashion Week 2026\" style=\"width:100%;aspect-ratio:16\/9;object-fit:cover;border-radius:14px\"><\/a><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/copenhagen-fashion-week\/\">Copenhagen Fashion Week 2026<\/a><\/p><\/article><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Continuez \u00e0 pr\u00e9parer votre activation \u00e0 Zurich<\/strong><\/p>\n\n\n\n<div class=\"gpp-related-grid\"><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Europe<\/span><p><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/meilleures-plateformes-pop-up-europe\/\">Meilleures plateformes pour louer un espace pop-up en Europe<\/a><\/p><\/article><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Fashion Week<\/span><p><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/milan-fashion-week\/\">Fashion Week Milan 2026<\/a><\/p><\/article><article class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-dark\">Fashion Week<\/span><p><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/copenhagen-fashion-week\/\">Copenhagen Fashion Week 2026<\/a><\/p><\/article><\/div>\n\n\n\n<h2 id=\"sources-and-references\" class=\"wp-block-heading\">Sources et r\u00e9f\u00e9rences officielles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Official Zurich Fashion Week sources used to verify the 2026 edition and current ZFW 2027 preparation status.<\/p>\n\n\n\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:26px\"><p><a style=\"color:white\" href=\"https:\/\/www.zfw.swiss\/zfw26\" target=\"_blank\" rel=\"noopener noreferrer\">Zurich Fashion Week \u2014 ZFW 2026 &#038; Pop-Up Market<\/a><\/p><p><a style=\"color:white\" href=\"https:\/\/www.zfw.swiss\/designer-application\" target=\"_blank\" rel=\"noopener noreferrer\">Zurich Fashion Week \u2014 ZFW 2027 designer application<\/a><\/p><p><a style=\"color:white\" href=\"https:\/\/www.zfw.swiss\/casting\" target=\"_blank\" rel=\"noopener noreferrer\">Zurich Fashion Week \u2014 casting 2026 \/ next edition preparation<\/a><\/p><\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quand aura lieu Zurich Fashion Week 2027 ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les candidatures ZFW 2027 sont ouvertes, mais les dates exactes ne sont pas encore publi\u00e9es.\"}},{\"@type\":\"Question\",\"name\":\"Y a-t-il eu une Zurich Fashion Week en 2026 ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui. La premi\u00e8re \u00e9dition officielle s\u2019est tenue du 11 au 15 f\u00e9vrier 2026 au Kongresshaus Z\u00fcrich.\"}},{\"@type\":\"Question\",\"name\":\"Zurich Fashion Week inclut-elle des pop-ups et showrooms ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui. L\u2019\u00e9dition 2026 avait un Pop-Up Market officiel et la candidature 2027 inclut Pop-Up B2C et B2B Showroom.\"}},{\"@type\":\"Question\",\"name\":\"Zurich Fashion Week et Mode Suisse sont-elles la m\u00eame chose ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Non. Ce sont deux plateformes suisses distinctes, avec des organisateurs et programmes diff\u00e9rents.\"}},{\"@type\":\"Question\",\"name\":\"O\u00f9 activer une marque \u00e0 Zurich ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bahnhofstrasse pour le premium, Altstadt pour la d\u00e9couverte, Z\u00fcrich-West \/ Viadukt pour la cr\u00e9ativit\u00e9 et Europaallee pour l\u2019accessibilit\u00e9.\"}}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Zurich Fashion Week 2027 : espaces pop-up, showrooms et activations \u00e0 Zurich. D\u00e9couvrez ce qui est confirm\u00e9 et comparez les lieux avec Go\u2014PopUp.<\/p>\n","protected":false},"author":8,"featured_media":25975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"gopopup_reading_time":0,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts\/26572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/comments?post=26572"}],"version-history":[{"count":0,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts\/26572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/media\/25975"}],"wp:attachment":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/media?parent=26572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/categories?post=26572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/tags?post=26572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}