{"id":26562,"date":"2026-07-07T10:34:50","date_gmt":"2026-07-07T10:34:50","guid":{"rendered":"https:\/\/gopopupdev.atomic4dev.net\/magazine\/florence-fashion-week-2\/"},"modified":"2026-09-26T06:54:27","modified_gmt":"2026-09-26T06:54:27","slug":"florence-fashion-week","status":"publish","type":"post","link":"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/florence-fashion-week\/","title":{"rendered":"Pitti Uomo Florence 2027 : dates, espaces pop-up et activations"},"content":{"rendered":"\n<style>\n.gpp-card{border-radius:16px;overflow:hidden}.gpp-card-dark{background:#272727;color:#fff}.gpp-card-soft{background:#f6f5f0;color:#272727}.gpp-pill{display:inline-block;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase}.gpp-pill-yellow{background:#eeff38;color:#272727}.gpp-pill-dark{background:#272727;color:#fff}.gpp-editorial-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:22px 0 34px}.gpp-editorial-card{background:#f6f5f0;border-radius:16px;padding:22px}.gpp-editorial-card p{margin:8px 0}.gpp-magazine-banner{background:#272727;color:#fff;border-radius:18px;padding:30px;margin:34px 0}.gpp-magazine-banner__title{font-size:28px;line-height:1.1;font-weight:700;margin:14px 0 10px}.gpp-magazine-banner__actions{display:flex;gap:12px;flex-wrap:wrap}.gpp-magazine-banner__button{display:inline-block;border-radius:999px;padding:12px 18px;font-weight:700;text-decoration:none}.gpp-magazine-banner__button--primary{background:#eeff38;color:#272727}.gpp-magazine-banner__button--secondary{border:1px solid #fff;color:#fff}.gpp-related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:20px 0 34px}.gpp-related-card{background:#f6f5f0;border-radius:16px;padding:18px}.gpp-related-card a{color:#272727;text-decoration:none;font-weight:700}@media(max-width:781px){.gpp-editorial-grid,.gpp-related-grid{grid-template-columns:1fr}.gpp-magazine-banner__actions{flex-direction:column}}\n<\/style>\n\n<p class=\"wp-block-paragraph\"><strong>Pitti Uomo 2027 \u00e0 Florence<\/strong> est la principale r\u00e9f\u00e9rence internationale derri\u00e8re de nombreuses recherches li\u00e9es \u00e0 \u201cFlorence Fashion Week\u201d. La prochaine \u00e9dition, <strong>Pitti Uomo 111<\/strong>, se tiendra du <strong>12 au 15 janvier 2027<\/strong> \u00e0 Fortezza da Basso, suivie de <strong>Pitti Uomo 112<\/strong> du <strong>15 au 18 juin 2027<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Pour les marques, ces dates cr\u00e9ent une fen\u00eatre tr\u00e8s concentr\u00e9e pour showrooms, pop-ups, rendez-vous acheteurs, lancements et \u00e9v\u00e9nements priv\u00e9s dans toute la ville.<\/p>\n<p class=\"gpp-fw-pillar-link wp-block-paragraph\">Vous comparez plusieurs villes ou prochaines dates ? Consultez le <a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/calendrier-fashion-week\/\"><strong>Calendrier Fashion Week 2026\u20132027<\/strong><\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Pitti Uomo 2027 : dates \u00e0 Florence<\/h2>\n<div class=\"gpp-card gpp-card-soft\" style=\"padding:26px 28px;margin:28px 0 36px\"><span class=\"gpp-pill gpp-pill-yellow\">En 20 secondes<\/span><p style=\"font-size:28px;line-height:1.08;margin:10px 0 20px\"><strong>L\u2019essentiel pour une activation r\u00e9ussie<\/strong><\/p><div class=\"gpp-editorial-grid\" style=\"margin-bottom:0\"><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">01<\/span><p class=\"gpp-card-title\"><strong>Prochaine \u00e9dition<\/strong><\/p><p>Pitti Uomo 111 \u00b7 12\u201315 janvier 2027 \u00b7 Fortezza da Basso.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">02<\/span><p class=\"gpp-card-title\"><strong>\u00c9dition \u00e9t\u00e9<\/strong><\/p><p>Pitti Uomo 112 \u00b7 15\u201318 juin 2027.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">03<\/span><p class=\"gpp-card-title\"><strong>Format<\/strong><\/p><p>Showroom pour le B2B ; pop-up ou \u00e9v\u00e9nement pour visibilit\u00e9 et d\u00e9couverte.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">04<\/span><p class=\"gpp-card-title\"><strong>Anticipation<\/strong><\/p><p>Pour janvier 2027, les marques sont d\u00e9j\u00e0 dans la fen\u00eatre recommand\u00e9e de 3\u20136 mois.<\/p><\/div><\/div><\/div>\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/florencia-fashion-week-1024x576.jpg\" alt=\"Pitti Uomo 2027 dates in Florence\" class=\"wp-image-25945\" srcset=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/florencia-fashion-week-1024x576.jpg 1024w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/florencia-fashion-week-300x169.jpg 300w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/florencia-fashion-week-768x432.jpg 768w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/florencia-fashion-week-1536x864.jpg 1536w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/07\/florencia-fashion-week.jpg 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p class=\"wp-block-paragraph\">Pitti Immagine a confirm\u00e9 les deux \u00e9ditions 2027 : <strong>12\u201315 janvier<\/strong> et <strong>15\u201318 juin<\/strong>, toutes deux \u00e0 Fortezza da Basso. Pour janvier, la planification entre d\u00e9j\u00e0 dans une phase active. <a href=\"https:\/\/app.gopopup.com\/fr\/search\/florence\/\" rel=\"noopener\"><strong>Voir les espaces disponibles<\/strong><\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Pourquoi Pitti Uomo compte pour les marques au-del\u00e0 du salon<\/h2>\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 40px\"><span class=\"gpp-pill gpp-pill-yellow\">Pourquoi c\u2019est important<\/span><p style=\"font-size:28px;line-height:1.12\"><strong>L\u2019opportunit\u00e9 d\u00e9passe le calendrier officiel<\/strong><\/p><p>Pitti Uomo est un moment \u00e0 tr\u00e8s forte densit\u00e9 B2B. Acheteurs, presse, distributeurs et professionnels se concentrent autour de Fortezza da Basso et dans la ville. Cela cr\u00e9e de la valeur pour les showrooms priv\u00e9s, l\u2019hospitality, les lancements, d\u00eeners et pop-ups.<\/p><\/div>\n<h2 class=\"wp-block-heading\">Les meilleurs quartiers de Florence pour showrooms et pop-ups<\/h2>\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Buyer access<\/span><h3>Fortezza da Basso &#038; Santa Maria Novella<\/h3><p>Id\u00e9al pour les rendez-vous et les d\u00e9placements rapides entre salon et activation.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Luxe<\/span><h3>Via de\u2019 Tornabuoni &#038; centre historique<\/h3><p>Fort pour le positionnement premium et la visibilit\u00e9 internationale.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Proximit\u00e9<\/span><h3>San Lorenzo<\/h3><p>Tr\u00e8s proche du salon avec un contexte retail plus urbain.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Exp\u00e9rience<\/span><h3>Oltrarno, Santo Spirito &#038; San Frediano<\/h3><p>Adapt\u00e9 \u00e0 l\u2019artisanat, au lifestyle, au design et aux concepts exp\u00e9rientiels.<\/p><\/div><\/div>\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-magazine-banner__pill\">Pitti Uomo Florence 2027<\/span><p class=\"gpp-magazine-banner__title\">Vous cherchez un espace pour votre prochaine activation ?<\/p><p class=\"gpp-magazine-banner__text\">Comparez les espaces disponibles ou parlez-nous de votre projet si vous avez besoin de scouting, production et ex\u00e9cution locale.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/florence\/\" rel=\"noopener\">Voir les espaces<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/agence\/\">Planifier mon activation<\/a><\/div><\/div>\n<h2 class=\"wp-block-heading\">Showroom, pop-up ou \u00e9v\u00e9nement priv\u00e9 : quel format choisir ?<\/h2>\n<div class=\"gpp-related-grid\"><div class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-yellow\">01<\/span><p style=\"font-size:22px;margin:10px 0 8px\"><strong>Showroom<\/strong><\/p><p>Acheteurs, presse, distributeurs et rendez-vous priv\u00e9s.<\/p><\/div><div class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-yellow\">02<\/span><p style=\"font-size:22px;margin:10px 0 8px\"><strong>Pop-up store<\/strong><\/p><p>Visibilit\u00e9 publique, d\u00e9couverte produit et ventes.<\/p><\/div><div class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-yellow\">03<\/span><p style=\"font-size:22px;margin:10px 0 8px\"><strong>\u00c9v\u00e9nement priv\u00e9<\/strong><\/p><p>Lancements, hospitality, networking et contenu.<\/p><\/div><div class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-yellow\">04<\/span><p style=\"font-size:22px;margin:10px 0 8px\"><strong>Format hybride<\/strong><\/p><p>Quand rendez-vous, retail et \u00e9v\u00e9nements doivent coexister.<\/p><\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Combien de temps \u00e0 l\u2019avance r\u00e9server pour Pitti Uomo ?<\/h2>\n<div class=\"gpp-related-grid\"><div class=\"gpp-related-card\"><p style=\"font-size:26px;margin:0 0 8px\"><strong>6+ mois<\/strong><\/p><p>Pour les adresses premium et les concepts \u00e0 forte production.<\/p><\/div><div class=\"gpp-related-card\" style=\"background:#eeff38\"><p style=\"font-size:26px;margin:0 0 8px\"><strong>3\u20136 mois<\/strong><\/p><p>Fen\u00eatre recommand\u00e9e pour janvier 2027.<\/p><\/div><div class=\"gpp-related-card\"><p style=\"font-size:26px;margin:0 0 8px\"><strong>< 3 mois<\/strong><\/p><p>Plus de compromis sur la localisation, la taille ou la production.<\/p><\/div><\/div>\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce qui influence le co\u00fbt d\u2019une activation Pitti Uomo ?<\/h2>\n<p class=\"wp-block-paragraph\">Le budget d\u00e9pend de l\u2019emplacement, du type de lieu, de la taille, de la visibilit\u00e9, de la dur\u00e9e, des exigences techniques et de la production. Pendant Pitti Uomo, la proximit\u00e9 des acheteurs et les dates de forte demande peuvent compter autant que les m\u00e8tres carr\u00e9s.<\/p>\n<h2 class=\"wp-block-heading\">Ce que les marques sous-estiment souvent<\/h2>\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 34px\"><span class=\"gpp-pill gpp-pill-yellow\">Erreur fr\u00e9quente<\/span><p style=\"font-size:26px;line-height:1.15\"><strong>Traiter Pitti Uomo comme une Fashion Week grand public<\/strong><\/p><p>Pitti Uomo est fondamentalement un moment trade et industrie. Les activations les plus solides sont con\u00e7ues autour des acheteurs, de la presse, des rendez-vous, de l\u2019hospitality et du suivi commercial.<\/p><\/div>\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019ex\u00e9cution locale compte<\/h2>\n<p class=\"wp-block-paragraph\">Le lieu n\u2019est qu\u2019une partie du projet. D\u00e9lais de production, contraintes techniques, coordination locale, livraisons, autorisations et fen\u00eatres de montage peuvent d\u00e9terminer le r\u00e9sultat.<\/p>\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-magazine-banner__pill\">Go\u2014PopUp<\/span><p class=\"gpp-magazine-banner__title\">Transformez Fashion Week en projet physique.<\/p><p class=\"gpp-magazine-banner__text\">Comparez les espaces ou \u00e9changez avec notre \u00e9quipe sur le scouting, la production et l\u2019ex\u00e9cution.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/florence\/\" rel=\"noopener\">Explorer les espaces<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/agence\/\">Parlez-nous de votre projet<\/a><\/div><\/div>\n<h2 class=\"wp-block-heading\">FAQ : Pitti Uomo Florence 2027<\/h2>\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">FAQ 01<\/span><h3>Quand a lieu Pitti Uomo 111 ?<\/h3><p>Du 12 au 15 janvier 2027 \u00e0 Fortezza da Basso.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">FAQ 02<\/span><h3>Florence Fashion Week et Pitti Uomo sont-ils la m\u00eame chose ?<\/h3><p>Florence Fashion Week est un terme de recherche large ; Pitti Uomo est la principale r\u00e9f\u00e9rence internationale menswear de la ville.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">FAQ 03<\/span><h3>Quel format fonctionne le mieux ?<\/h3><p>Showroom pour le B2B, pop-up pour la d\u00e9couverte et le retail, \u00e9v\u00e9nement priv\u00e9 pour l\u2019hospitality et les lancements.<\/p><\/div><div class=\"gpp-editorial-card gpp-card-yellow\"><span class=\"gpp-pill gpp-pill-dark\">FAQ 04<\/span><h3>Quand faut-il r\u00e9server ?<\/h3><p>Trois \u00e0 six mois est une bonne r\u00e9f\u00e9rence ; les projets premium ou complexes doivent commencer plus t\u00f4t.<\/p><\/div><\/div>\n<p class=\"gpp-related-heading wp-block-paragraph\">Explorer d\u2019autres Fashion Weeks<\/p>\n<div class=\"gpp-related-grid gpp-fashion-week-cities\"><article class=\"gpp-related-card\"><div class=\"gpp-related-card__body\"><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p class=\"gpp-related-card__title\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/milan-fashion-week\/\">Milan Fashion Week<\/a><\/p><p>Dates, espaces et opportunit\u00e9s d\u2019activation pour les marques.<\/p><\/div><\/article><article class=\"gpp-related-card\"><div class=\"gpp-related-card__body\"><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p class=\"gpp-related-card__title\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/paris-fashion-week\/\">Paris Fashion Week<\/a><\/p><p>Dates, espaces et opportunit\u00e9s d\u2019activation pour les marques.<\/p><\/div><\/article><article class=\"gpp-related-card\"><div class=\"gpp-related-card__body\"><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p class=\"gpp-related-card__title\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/copenhagen-fashion-week\/\">Copenhagen Fashion Week<\/a><\/p><p>Dates, espaces et opportunit\u00e9s d\u2019activation pour les marques.<\/p><\/div><\/article><\/div>\n<h2 class=\"wp-block-heading\">Sources et r\u00e9f\u00e9rences<\/h2>\n<p class=\"wp-block-paragraph\">Les dates et informations \u00e9v\u00e9nementielles reprennent les sources officielles utilis\u00e9es dans le master \u00e9ditorial Go\u2014PopUp.<\/p>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quand a lieu Pitti Uomo 111 ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Du 12 au 15 janvier 2027 \u00e0 Fortezza da Basso.\"}},{\"@type\":\"Question\",\"name\":\"Florence Fashion Week et Pitti Uomo sont-ils la m\u00eame chose ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Florence Fashion Week est un terme de recherche large ; Pitti Uomo est la principale r\u00e9f\u00e9rence internationale menswear de la ville.\"}},{\"@type\":\"Question\",\"name\":\"Quel format fonctionne le mieux ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Showroom pour le B2B, pop-up pour la d\u00e9couverte et le retail, \u00e9v\u00e9nement priv\u00e9 pour l\u2019hospitality et les lancements.\"}},{\"@type\":\"Question\",\"name\":\"Quand faut-il r\u00e9server ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Trois \u00e0 six mois est une bonne r\u00e9f\u00e9rence ; les projets premium ou complexes doivent commencer plus t\u00f4t.\"}}]}<\/script>","protected":false},"excerpt":{"rendered":"<p>Pitti Uomo Florence 2027 : dates, quartiers et espaces pop-up. Comparez showrooms, \u00e9v\u00e9nements et activations \u00e0 Florence avec Go\u2014PopUp.<\/p>\n","protected":false},"author":8,"featured_media":25946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"gopopup_reading_time":0,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts\/26562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/comments?post=26562"}],"version-history":[{"count":2,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts\/26562\/revisions"}],"predecessor-version":[{"id":26566,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts\/26562\/revisions\/26566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/media\/25946"}],"wp:attachment":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/media?parent=26562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/categories?post=26562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/tags?post=26562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}