{"id":26054,"date":"2026-04-14T12:35:14","date_gmt":"2026-04-14T12:35:14","guid":{"rendered":"https:\/\/gopopupdev.atomic4dev.net\/magazine\/paris-fashion-week-2\/"},"modified":"2026-09-26T06:53:21","modified_gmt":"2026-09-26T06:53:21","slug":"paris-fashion-week","status":"publish","type":"post","link":"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/paris-fashion-week\/","title":{"rendered":"Fashion Week Paris 2026 : dates, espaces pop-up et activations de marque"},"content":{"rendered":"\n<style>\n.gpp-card{border-radius:16px;overflow:hidden}.gpp-card p:last-child{margin-bottom:0}.gpp-card-dark{background:#272727;color:#fff}.gpp-card-yellow{background:#eeff38;color:#272727}.gpp-card-soft{background:#f6f5f0;color:#272727}.gpp-pill{display:inline-block;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;line-height:1.2}.gpp-pill-yellow{background:#eeff38;color:#272727}.gpp-pill-dark{background:#272727;color:#fff}.gpp-editorial-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:22px 0 34px}.gpp-editorial-card{background:#f6f5f0;border-radius:16px;padding:22px}.gpp-editorial-card h3{margin:8px 0 8px;font-size:21px;line-height:1.15}.gpp-editorial-card p{margin:0}.gpp-full-visual img{width:100%;height:auto;display:block;border-radius:18px}.gpp-magazine-banner{background:#272727;color:#fff;border-radius:18px;padding:30px;margin:34px 0}.gpp-magazine-banner__pill{display:inline-block;background:#eeff38;color:#272727;border-radius:999px;padding:5px 10px;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;line-height:1.2}.gpp-magazine-banner__title{font-size:28px;line-height:1.1;font-weight:700;letter-spacing:-.02em;margin:14px 0 10px}.gpp-magazine-banner__text{margin:0 0 20px;color:#f6f5f0;max-width:760px}.gpp-magazine-banner__actions{display:flex;gap:12px;flex-wrap:wrap}.gpp-magazine-banner__button{display:inline-block;border-radius:999px;padding:12px 18px;font-weight:700;text-decoration:none}.gpp-magazine-banner__button--primary{background:#eeff38;color:#272727}.gpp-magazine-banner__button--secondary{border:1px solid #fff;color:#fff}.gpp-related-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:20px 0 34px}.gpp-related-card{background:#f6f5f0;border-radius:16px;padding:18px}.gpp-related-card a{color:#272727;text-decoration:none;font-weight:700}.gpp-source-box{background:#272727;color:#fff;border-radius:18px;padding:28px;margin-top:28px}.gpp-source-row{display:grid;grid-template-columns:34px 1fr auto;gap:14px;align-items:center;padding:16px 0;border-top:1px solid rgba(255,255,255,.16)}.gpp-source-row:first-child{border-top:0}.gpp-source-num{width:34px;height:34px;border-radius:999px;background:#eeff38;color:#272727;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:700}.gpp-source-row a{color:#fff;text-decoration:none;font-weight:700}.gpp-source-domain{display:block;color:#d7d7d7;font-size:12px;margin-top:3px}.gpp-source-arrow{color:#eeff38;font-size:22px}@media(max-width:781px){.gpp-editorial-grid,.gpp-related-grid{grid-template-columns:1fr}.gpp-magazine-banner{padding:24px 20px}.gpp-magazine-banner__title{font-size:24px}.gpp-magazine-banner__actions{flex-direction:column}.gpp-magazine-banner__button{text-align:center}.gpp-source-row{grid-template-columns:34px 1fr}.gpp-source-arrow{display:none}}\n<\/style>\n\n<p class=\"wp-block-paragraph\"><strong>Paris Fashion Week 2026<\/strong> cr\u00e9e l\u2019une des p\u00e9riodes de plus forte demande de l\u2019ann\u00e9e pour les pop-ups, showrooms et activations de marque \u00e0 Paris. Si vous recherchez les dates ou le calendrier, vous les trouverez ci-dessous. Si vous pr\u00e9parez une pr\u00e9sence physique, la d\u00e9cision la plus importante concerne l\u2019espace, le quartier, le format et l\u2019anticipation n\u00e9cessaire pour le r\u00e9server.<\/p>\n<p class=\"wp-block-paragraph\">Pour une marque qui cherche un pop-up pendant la Paris Fashion Week, l\u2019objectif n\u2019est pas simplement d\u2019\u00eatre \u00e0 Paris. Il s\u2019agit de transformer la concentration d\u2019acheteurs, de presse, de partenaires et de publics de la mode en visibilit\u00e9, rendez-vous, ventes ou validation de march\u00e9.<\/p>\n<p class=\"gpp-fw-pillar-link wp-block-paragraph\">Vous comparez plusieurs villes ou prochaines dates ? Consultez le <a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/calendrier-fashion-week\/\"><strong>Calendrier Fashion Week 2026\u20132027<\/strong><\/a> pour voir l\u2019ensemble des Fashion Weeks, des villes et des opportunit\u00e9s d\u2019activation.<\/p>\n<h2 class=\"wp-block-heading\">Paris Fashion Week 2026 : dates cl\u00e9s en un coup d\u2019\u0153il<\/h2>\n<div class=\"gpp-card gpp-card-soft\" style=\"padding:26px 28px;margin:28px 0 36px\"><span class=\"gpp-pill gpp-pill-yellow\">En 20 secondes<\/span><p style=\"font-size:28px;line-height:1.08;margin:10px 0 20px\"><strong>L\u2019essentiel pour une activation r\u00e9ussie<\/strong><\/p><div class=\"gpp-editorial-grid\" style=\"margin-bottom:0\"><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">01<\/span><p class=\"gpp-card-title\"><strong>Calendrier<\/strong><\/p><p>Quatre grandes fen\u00eatres : janvier, mars, juin et septembre\/octobre.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">02<\/span><p class=\"gpp-card-title\"><strong>Format<\/strong><\/p><p>Pop-up pour la visibilit\u00e9 et les ventes ; showroom pour les acheteurs et la presse.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">03<\/span><p class=\"gpp-card-title\"><strong>Quartier<\/strong><\/p><p>Le Marais, Saint-Germain ou les axes centraux du luxe selon l\u2019objectif.<\/p><\/div><div class=\"gpp-editorial-card\" style=\"background:#fff\"><span class=\"gpp-pill gpp-pill-dark\">04<\/span><p class=\"gpp-card-title\"><strong>Anticipation<\/strong><\/p><p>Pour mars et septembre, commencer 3 \u00e0 6 mois \u00e0 l\u2019avance r\u00e9duit les compromis.<\/p><\/div><\/div><\/div>\n\n<figure class=\"wp-block-image alignwide size-large has-custom-border gpp-full-visual\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/paris-fashion-week-1024x562.png\" alt=\"Paris Fashion Week 2026 dates at a glance\" class=\"wp-image-24750\" style=\"border-radius:18px\" srcset=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/paris-fashion-week-1024x562.png 1024w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/paris-fashion-week-300x165.png 300w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/paris-fashion-week-768x421.png 768w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/paris-fashion-week-1536x843.png 1536w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/paris-fashion-week.png 1693w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">La Paris Fashion Week 2026 s\u2019articule autour de quatre grandes fen\u00eatres de pr\u00eat-\u00e0-porter : <strong>20\u201325 janvier<\/strong>, <strong>2\u201310 mars<\/strong>, <strong>23\u201328 juin<\/strong> et <strong>28 septembre\u20136 octobre 2026<\/strong>. Mars et fin septembre\/d\u00e9but octobre concentrent g\u00e9n\u00e9ralement la plus forte visibilit\u00e9 internationale. <a href=\"https:\/\/app.gopopup.com\/fr\/search\/paris\/\" rel=\"noopener\"><strong>Voir les espaces disponibles<\/strong><\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Pourquoi la Paris Fashion Week compte pour les marques au-del\u00e0 du calendrier officiel<\/h2>\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 40px\"><span class=\"gpp-pill gpp-pill-yellow\">Pourquoi c\u2019est important<\/span><p style=\"font-size:28px;line-height:1.12\"><strong>L\u2019opportunit\u00e9 d\u00e9passe le calendrier officiel<\/strong><\/p><p>Pendant ces semaines, acheteurs, presse, partenaires cr\u00e9atifs et publics internationaux se concentrent dans la ville. Pour les marques, cette concentration peut devenir visibilit\u00e9, ventes, rendez-vous B2B ou test de march\u00e9 lorsque le format et l\u2019emplacement sont choisis strat\u00e9giquement.<\/p><\/div>\n<h2 class=\"wp-block-heading\">Les meilleurs quartiers de Paris pour un pop-up pendant la Fashion Week<\/h2>\n\n<figure class=\"wp-block-image alignwide size-large has-custom-border gpp-full-visual\"><img loading=\"lazy\" decoding=\"async\" width=\"1692\" height=\"929\" src=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/Best-paris-areas-for-pop-ups.jpg\" alt=\"Best Paris areas for pop-ups during Fashion Week\" class=\"wp-image-24754\" style=\"border-radius:18px\" srcset=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/Best-paris-areas-for-pop-ups.jpg 1692w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/Best-paris-areas-for-pop-ups-300x165.jpg 300w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/Best-paris-areas-for-pop-ups-1024x562.jpg 1024w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/Best-paris-areas-for-pop-ups-768x422.jpg 768w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/Best-paris-areas-for-pop-ups-1536x843.jpg 1536w\" sizes=\"auto, (max-width: 1692px) 100vw, 1692px\" \/><\/figure>\n\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Forte visibilit\u00e9<\/span><h3>Le Marais<\/h3><p>Fort pour les marques contemporaines, le storytelling, la d\u00e9couverte produit et les audiences mode.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Premium<\/span><h3>Saint-Germain-des-Pr\u00e9s<\/h3><p>Plus adapt\u00e9 lorsque la perception et l\u2019interaction s\u00e9lective comptent davantage que le flux maximal.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">Contexte luxe<\/span><h3>Palais Royal &#038; axes centraux du luxe<\/h3><p>Un meilleur choix lorsque l\u2019environnement et le statut font partie de l\u2019exp\u00e9rience de marque.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">B2B<\/span><h3>Showrooms priv\u00e9s<\/h3><p>Pertinent pour les acheteurs, la presse et les projets sur rendez-vous o\u00f9 le trafic pi\u00e9ton est secondaire.<\/p><\/div><\/div>\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-magazine-banner__pill\">Paris Fashion Week 2026<\/span><p class=\"gpp-magazine-banner__title\">Vous cherchez un espace pour votre prochaine activation ?<\/p><p class=\"gpp-magazine-banner__text\">Comparez les espaces disponibles ou parlez-nous de votre projet si vous avez besoin de scouting, production et ex\u00e9cution locale.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/paris\/\" rel=\"noopener\">Voir les espaces<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/agence\/\">Planifier mon activation<\/a><\/div><\/div>\n<h2 class=\"wp-block-heading\">Pop-up store, showroom ou activation priv\u00e9e : quel format choisir ?<\/h2>\n<div class=\"gpp-related-grid\"><div class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-yellow\">01<\/span><p style=\"font-size:22px;margin:10px 0 8px\"><strong>Pop-up store<\/strong><\/p><p>Visibilit\u00e9 publique, interaction, d\u00e9couverte et ventes.<\/p><\/div><div class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-yellow\">02<\/span><p style=\"font-size:22px;margin:10px 0 8px\"><strong>Showroom<\/strong><\/p><p>Acheteurs, wholesale, presse et rendez-vous priv\u00e9s.<\/p><\/div><div class=\"gpp-related-card\"><span class=\"gpp-pill gpp-pill-yellow\">03<\/span><p style=\"font-size:22px;margin:10px 0 8px\"><strong>Activation priv\u00e9e<\/strong><\/p><p>Invit\u00e9s, relations, exclusivit\u00e9 et exp\u00e9riences de marque ma\u00eetris\u00e9es.<\/p><\/div><\/div>\n\n<figure class=\"wp-block-image alignwide size-large has-custom-border gpp-full-visual\"><a href=\"https:\/\/app.gopopup.com\/fr\/collection\/pop-up-stores-paris\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/fashion-week-paris-en-1024x579.jpg\" alt=\"Looking for a space for your pop-up during Paris Fashion Week?\" class=\"wp-image-24522\" style=\"border-radius:18px\" srcset=\"https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/fashion-week-paris-en-1024x579.jpg 1024w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/fashion-week-paris-en-300x170.jpg 300w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/fashion-week-paris-en-768x434.jpg 768w, https:\/\/gopopupdev.atomic4dev.net\/wp-content\/uploads\/2026\/04\/fashion-week-paris-en.jpg 1305w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">Combien de temps \u00e0 l\u2019avance r\u00e9server un espace pour la Paris Fashion Week ?<\/h2>\n<div class=\"gpp-related-grid\"><div class=\"gpp-related-card\"><p style=\"font-size:26px;margin:0 0 8px\"><strong>6+ mois<\/strong><\/p><p>Emplacements premium et projets avec production complexe.<\/p><\/div><div class=\"gpp-related-card\" style=\"background:#eeff38\"><p style=\"font-size:26px;margin:0 0 8px\"><strong>3\u20136 mois<\/strong><\/p><p>Fen\u00eatre recommand\u00e9e pour mars et septembre.<\/p><\/div><div class=\"gpp-related-card\"><p style=\"font-size:26px;margin:0 0 8px\"><strong>< 3 mois<\/strong><\/p><p>Moins de disponibilit\u00e9 et davantage de compromis sur le quartier, le format ou le budget.<\/p><\/div><\/div>\n<h2 class=\"wp-block-heading\">Combien co\u00fbte un espace pop-up \u00e0 Paris pendant la Fashion Week ?<\/h2>\n<p class=\"wp-block-paragraph\">Il n\u2019existe pas de prix unique. Le co\u00fbt d\u00e9pend du quartier, de la visibilit\u00e9, de la taille, du format, de la dur\u00e9e de r\u00e9servation, du timing et des besoins de production. Le budget doit aussi int\u00e9grer production, logistique, installation, autorisations \u00e9ventuelles et coordination op\u00e9rationnelle.<\/p>\n<h2 class=\"wp-block-heading\">Ce que les marques sous-estiment souvent<\/h2>\n<div class=\"gpp-card gpp-card-dark\" style=\"padding:30px;margin:22px 0 34px\"><span class=\"gpp-pill gpp-pill-yellow\">Erreur fr\u00e9quente<\/span><p style=\"font-size:26px;line-height:1.15\"><strong>Penser d\u2019abord \u00e0 \u00ab \u00eatre pr\u00e9sent \u00bb, puis seulement au \u00ab pourquoi \u00bb<\/strong><\/p><p>Les activations les plus solides commencent par l\u2019objectif : visibilit\u00e9 ou intimit\u00e9, trafic public ou rendez-vous, notori\u00e9t\u00e9 ou ventes, test de march\u00e9 ou relations B2B. Ensuite seulement vient le choix du lieu.<\/p><\/div>\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019ex\u00e9cution locale compte<\/h2>\n<p class=\"wp-block-paragraph\">Le lieu n\u2019est qu\u2019une partie du projet. D\u00e9lais de production, contraintes techniques, coordination locale, livraisons, autorisations et fen\u00eatres de montage peuvent d\u00e9terminer le r\u00e9sultat. Anticiper prot\u00e8ge \u00e0 la fois la qualit\u00e9 de l\u2019emplacement et celle de l\u2019ex\u00e9cution.<\/p>\n<div class=\"gpp-magazine-banner\"><span class=\"gpp-magazine-banner__pill\">Go\u2014PopUp<\/span><p class=\"gpp-magazine-banner__title\">Transformez Fashion Week en projet physique.<\/p><p class=\"gpp-magazine-banner__text\">Comparez les espaces ou \u00e9changez avec notre \u00e9quipe sur le scouting, la production et l\u2019ex\u00e9cution.<\/p><div class=\"gpp-magazine-banner__actions\"><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--primary\" href=\"https:\/\/app.gopopup.com\/fr\/search\/paris\/\" rel=\"noopener\">Explorer les espaces<\/a><a class=\"gpp-magazine-banner__button gpp-magazine-banner__button--secondary\" href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/agence\/\">Parlez-nous de votre projet<\/a><\/div><\/div>\n<h2 class=\"wp-block-heading\">FAQ : Paris Fashion Week 2026<\/h2>\n<div class=\"gpp-editorial-grid\"><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">FAQ 01<\/span><h3>Quand a lieu la Paris Fashion Week 2026 ?<\/h3><p>Les quatre principales fen\u00eatres de pr\u00eat-\u00e0-porter sont du 20 au 25 janvier, du 2 au 10 mars, du 23 au 28 juin et du 28 septembre au 6 octobre 2026.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">FAQ 02<\/span><h3>Quelle session est la plus adapt\u00e9e \u00e0 un pop-up ?<\/h3><p>Mars et fin septembre\/d\u00e9but octobre offrent g\u00e9n\u00e9ralement les fen\u00eatres de visibilit\u00e9 les plus fortes ; janvier et juin conviennent bien aux strat\u00e9gies showroom et B2B.<\/p><\/div><div class=\"gpp-editorial-card\"><span class=\"gpp-pill gpp-pill-yellow\">FAQ 03<\/span><h3>Combien de temps \u00e0 l\u2019avance planifier ?<\/h3><p>Pour les p\u00e9riodes de forte demande, 3 \u00e0 6 mois constituent une fen\u00eatre raisonnable. Les emplacements premium demandent souvent davantage d\u2019anticipation.<\/p><\/div><div class=\"gpp-editorial-card gpp-card-yellow\"><span class=\"gpp-pill gpp-pill-dark\">FAQ 04<\/span><h3>O\u00f9 trouver un espace pop-up ?<\/h3><p>Commencez par comparer les espaces \u00e0 Paris par quartier et par format, puis anticipez la production et la coordination locale.<\/p><\/div><\/div>\n<p class=\"gpp-related-heading wp-block-paragraph\">Explorer d\u2019autres Fashion Weeks<\/p>\n<div class=\"gpp-related-grid gpp-fashion-week-cities\"><article class=\"gpp-related-card\"><div class=\"gpp-related-card__body\"><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p class=\"gpp-related-card__title\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/milan-fashion-week\/\">Milan Fashion Week<\/a><\/p><p>Dates, espaces et opportunit\u00e9s d\u2019activation pour les marques.<\/p><\/div><\/article><article class=\"gpp-related-card\"><div class=\"gpp-related-card__body\"><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p class=\"gpp-related-card__title\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/new-york-fashion-week\/\">New York Fashion Week<\/a><\/p><p>Dates, espaces et opportunit\u00e9s d\u2019activation pour les marques.<\/p><\/div><\/article><article class=\"gpp-related-card\"><div class=\"gpp-related-card__body\"><span class=\"gpp-pill gpp-pill-yellow\">Fashion Week<\/span><p class=\"gpp-related-card__title\"><a href=\"https:\/\/gopopupdev.atomic4dev.net\/fr\/magazine\/copenhagen-fashion-week\/\">Copenhagen Fashion Week<\/a><\/p><p>Dates, espaces et opportunit\u00e9s d\u2019activation pour les marques.<\/p><\/div><\/article><\/div>\n<h2 class=\"wp-block-heading\">Sources et r\u00e9f\u00e9rences<\/h2>\n<p class=\"wp-block-paragraph\">Les dates et informations \u00e9v\u00e9nementielles de ce guide reprennent les sources officielles utilis\u00e9es dans le master \u00e9ditorial Go\u2014PopUp.<\/p>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quand a lieu la Paris Fashion Week 2026 ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Les quatre principales fen\u00eatres de pr\u00eat-\u00e0-porter sont du 20 au 25 janvier, du 2 au 10 mars, du 23 au 28 juin et du 28 septembre au 6 octobre 2026.\"}},{\"@type\":\"Question\",\"name\":\"Quelle session est la plus adapt\u00e9e \u00e0 un pop-up ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mars et fin septembre\/d\u00e9but octobre offrent g\u00e9n\u00e9ralement les fen\u00eatres de visibilit\u00e9 les plus fortes ; janvier et juin conviennent bien aux strat\u00e9gies showroom et B2B.\"}},{\"@type\":\"Question\",\"name\":\"Combien de temps \u00e0 l\u2019avance planifier ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pour les p\u00e9riodes de forte demande, 3 \u00e0 6 mois constituent une fen\u00eatre raisonnable. Les emplacements premium demandent souvent davantage d\u2019anticipation.\"}},{\"@type\":\"Question\",\"name\":\"O\u00f9 trouver un espace pop-up ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Commencez par comparer les espaces \u00e0 Paris par quartier et par format, puis anticipez la production et la coordination locale.\"}}]}<\/script>","protected":false},"excerpt":{"rendered":"<p>Fashion Week Paris 2026 : dates, meilleurs quartiers et espaces pop-up. Comparez des lieux \u00e0 Paris ou planifiez votre activation avec Go\u2014PopUp.<\/p>\n","protected":false},"author":8,"featured_media":26494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"gopopup_reading_time":0,"_joinchat":[],"footnotes":""},"categories":[33],"tags":[],"class_list":["post-26054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"_links":{"self":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts\/26054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/comments?post=26054"}],"version-history":[{"count":2,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts\/26054\/revisions"}],"predecessor-version":[{"id":26545,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/posts\/26054\/revisions\/26545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/media\/26494"}],"wp:attachment":[{"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/media?parent=26054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/categories?post=26054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gopopupdev.atomic4dev.net\/fr\/wp-json\/wp\/v2\/tags?post=26054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}